Last Modified: September 17, 2021
Welcome to RE/MAX Local Expert. We respect your privacy and are committed to protecting it through our compliance with this Privacy Notice (“Notice“).
This Notice describes our practices regarding the collection, use, and disclosure of information, including personal information, and the choices you may have. We strongly urge you to read this Notice from beginning to end.
Information We Collect
When you create an account: Through our Online Services you may create an account to, for example, save property searches, sign up for property alerts, access our real estate resources, and for other features we may add from time to time (“Account”). When you create an Account, we collect your first and last name, email address, username, and password. If you wish, you may provide us your phone number, street address and a state, city, or zip code. We use this personal information to respond to your requests, manage and correspond with you about your Account, send you information and newsletters related to real estate markets, properties, sales associates and/or other information we think may interest you, to connect you with a sales associates who can assist you in your home buying or home selling process, and for other matters described in this Notice.
When you contact us: When you contact us with questions about our Services, our business, or other matters, we will use any personal information you provided us, including, for example, your name, email, and phone to resolve your request or answer your questions, or to provide additional information related to your inquiry. We may place you on our marketing list for information related to your inquiry or which we otherwise believe would be of interest to you, and we may otherwise use your personal information as described in this Notice. You will always have the opportunity to opt-out of receiving communications from us by following the instructions provided in our communication.
Information we automatically collect through our Online Services: As is true with many websites and applications, our Online Services automatically collect certain information about your equipment, browsing actions, and patterns, including details of your visits, including traffic data, location data (if enabled), logs, and other communication data and the resources that you access and use on the Online Services, and information about your computer, mobile device, internet connection, including your IP address, operating system, and browser type. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The technologies we use for this automatic data collection may include:
- Web Beacons. Pages of the Online Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
When you access our websites or use our mobile applications (“Online Services”), contact us, or otherwise interact with us (collectively, “Services”), we collect personal information about you. Personal information is information about an individual from which that person can be identified. It does not include information where the identity has been removed (anonymous data). We may also receive personal information about you from other sources. We may combine the personal information you provide to us with information that is collected through automated methods and with information we receive from other sources. Information we collect about you may include:
The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve the Online Services and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize the Online Services according to your individual interests.
- Speed up your searches
- Recognize you when you return to the Online Services.
How we use the information we collect
We use information that we collected or that you provided to us, including any personal information:
- To fulfill or meet the reason you provided the information.
- To provide, support, personalize, and develop our Services.
- To create, maintain, customize, and secure your Account with us.
- To provide you with support and to respond to your inquiries, including to connect you with a RE/MAX broker or sales associate.
- To personalize your experience on our Online Services and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Online Services, third-party sites, and via email or text message (with your consent, where required by law).
- To help maintain the safety, security, and integrity of our Online Services, products and Services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our Online Services, products, and Services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
Legal basis for collecting and using the information we collect
We only use the information we collect about you or that you provided to us for the purposes set forth in this Notice and based on the following legal grounds:
- Your consent (as permitted by applicable law);
- Our legitimate business interests, including:
- managing our relationship with you;
- managing our relationship with RE/MAX LLC, RE/MAX real estate brokerages and sales associates;
- direct marketing;
- product development and enhancement;
- fraud and financial crime detection and prevention;
- information, system, network, and cyber security;
- general corporate operations and due diligence;
- To provide services to you; and
- To comply with a legal obligation and/or defend against legal claims.
Who we share your data with
We use the information we collect (whether submitted by you or automatically collected) to respond to your requests, to provide you with information that we think may be of interest to you, and to operate our business. We may also disclose your information to affiliates, agents, and third-party vendors and service providers working on our behalf. In addition, Visitor comments and form submissions may be checked through an automated spam detection service. We have implemented technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of personally Identifiable Information. You should know, however, that we cannot fully eliminate such risks.
In addition, we may disclose aggregated data and statistics in order to describe the Site to prospective partners, advertisers, and other third parties, and for other lawful purposes. Additionally, we may disclose part or all of a user’s personal information when we believe, in good faith, that the law requires or compels such disclosure, or when we have good faith reason to believe that disclosure is necessary to protect our rights or property, the rights of another user or to prevent harm. Further, we may disclose information provided by you as part of any merger, sale, acquisition, or other acquisition of some or all of RE/MAX Local Expert or its assets.
The Online Services are not intended or directed to children under the age of 18, and we do not knowingly collect personal information relating to children or track their use of the Online Services.
How long we retain your data
We store your personal information in our servers, and on the servers of the cloud-based database management services we engage, located in the United States and Canada. We will only retain your information for as long as necessary to fulfill the purposes for which we collected your personal information, unless a longer retention period is required or permitted by law.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit CCPA Privacy Notice .
Links to other websites and social media
Our Online Services may offer links to websites, apps, tools, widgets and plug-ins, such as Facebook “Like” buttons, that are run by third parties. If you visit a third-party website, you should read the website’s privacy notice, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any personal information you give to those organizations is dealt with under their privacy notice, terms and conditions, and other policies.
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